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The viral growth of «place where cat shouldn't be»

The latest virality hit I witnessed happened a few days ago on Twitter. A new account opened on november:

“place where cat shouldn’t be”.

It opened on november 30th. Less than 2 weeks after its first tweet, on the 10th of december it had 375,000 followers.

That’s with 131 tweets to this day: about 75% cat content, 25% answers or credits. That’s a very high follower per tweet ratio !

Of course on the internet cas are often a success, but since 131 tweet is not much we can try and reverse engineer what worked and what did not.

Using socialblade, we can retrace the growth of the account during its first 10 days:

date | Follower count ———–+—————– 2020-11-29 | account creation 2020-11-30 | ? 2020-12-01 | ? 2020-12-02 | ? 2020-12-03 | 57,871 2020-12-04 | 68,041 2020-12-05 | 135,775 2020-12-06 | 285,334 2020-12-07 | 346,834 2020-12-08 | 359,126 2020-12-09 | 363,397 2020-12-10 | 367,651 2020-12-11 | 371,757 2020-12-12 | 374,653

It’s interesting to note that, with a similar content but only 8 pictures, it is «only» at 3000 followers on instagram: what works on a platform may not work on another, and putting a link in bio is not enough to grow an account on another platform if you dont use it.

Many tweets «sucked» −for this scale−, with only 1k RT or less. Like this one, on the 5th of december, when the account already had 135k followers:

What are the gems, the tweets that made a lot of retweets ? Let’s have a look day by day:

December 2nd: 25k RT:

December 3rd: 32k RT: 89.8k RT:

Dec 4th: 26kRT, ASCII drawing 19k RT, concert:

Dec 5th: 89k RT, 579k like: Cat on a burglar,

Dec 6th: Many posts, all of them with less than 2k retweets. After that, at this point in time most tweets have at most 1.5kRT, and very often less than 500 RT.

A few conclusions:

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